Equity Sports Partners is comprised of senior level industry executives who personally work on our clients business on a day-to-day basis.  Our team is represented by industry leaders who have a broad range of experiences in driving the key commercial lines of sports and entertainment companies as well as building companies.

cliff kaplan, chairman

marty shapiro, senior vice president

Michael dresner, Partner

​Mr. Greifer has over twenty-five years of demonstrated leadership in organizations ranging from top digital and promotional marketing agencies to technology leaders to entrepreneurial environments, including positions as CEO, Global Capability Leader (Promotions/Partnership), General Counsel, and Executive Director. Mr. Greifer has a proven track record of driving success for clients in industries including automotive, financial services, travel & leisure, retail, athletics, beverages, entertainment, packaged goods and affinity groups. His experience includes serving as a senior executive at Google, Digitas and Ogilvy & Mather.  

jeff levecchia, Vice President

Mr. Shapiro is a dynamic and innovative industry executive with extensive experience in fostering long term corporate partnerships with a proven track record in revenue generation, structuring creative cross-platform partnerships, branded integration and business development strategies. he has extensive experience both domestically and internationally and is a leader in the sale of global and pan-regional platforms.  Prior to joining Equity Sports Partners, Shapiro held senior sales management positions across CNN International, Clear Channel Communications, The Sunshine network and Madison Square garden.  

Mr. Tucker is a skilled sports and entertainment executive with extensive experience in the successful development and execution of strategic sponsorship/media sales and marketing programs. Prior to joining Equity Sports Partners, Tucker held senior sales and marketing positons across the NBA, NASCAR, NFL and UFC . In these positons Tucker was responsible for larger-level sponsorships with brands such as Unilever, Kumho Tire, Diageo, Sun Life Financial, Caesars Entertainment, MetroPCS, Kraft, Subway, Verizon, U.S. Air Force, Cub Cadet/Yard-man, as well as a multitude of movie studio and video game partnerships.

Stephen Greifer, managing director




Mr. Kaplan is an industry leader with over 25 years of global sports marketing and media experience. He has a unique range and level of experience having held senior management positions across key industry organizations spanning leagues, teams/venues, networks and agencies. Prior to launching Equity Sports Partners, Kaplan served as President & Chief Executive Officer of Van Wagner Sports and Entertainment which he arrived at after the acquisition in 2005 of the first sports marketing company that he launched (Premiere Sports & Entertainment).  Prior to Premiere Sports & Entertainment, Kaplan served as a senior executive at top sports businesses including the NBA, SFX Sports Group, The Baseball Network, Fox Sports and Madison Square Garden 

Larry Weitzman, Partner

With a comprehensive background in the digital/broadcast media space from both a sales and content standpoint, Mr. Levecchia is an industry expert in driving business by creating meaningful growth across key metrics which will result in increased value in the form of revenues, value of commercial rights, expansion of content platforms and ultimately asset value across the platforms with which he is involved.  His experience includes more than 20 years of media sales expertise, content production and distribution.  Prior to joining Equity Sports Partners, Levecchia served as a senior executive for Phoenix Communications and TelAmerica as well as serving as a producer for NFL Films.  

Weitzman was a founding partner & Chief Product Officer of CineSport, a top five ComScore Video Metrix property, where he oversaw the creation and development of the content distribution and monetization platforms.  Prior to that he ran original programming, both digital and linear for the NBA, and led the development of the NBA’s digital video infrastructure. He is also a four time Emmy Award winning producer.

Dresner is a true pioneer in the digital media space. After having held senior management positions across the NBA and Madison Square Garden, Dresner helped launch and run the digital sports and entertainment practice at digital agency, Digitas. In this role, Dresner oversaw the digital sports and entrainment initiatives for blue-chip brands such as American Express and General Motors as well as key aspects of the digital business of major sports properties such as the NBA.  These collective experiences paved the way for Dresner to help create, launch, and sell CineSport, a comScore top-5 rated digital video platform for whom Dresner served as Chief Operating Officer.  Dresner helps advise ESP/d on key aspects of our digital video initiatives.