ESP’s executives have been amongst the most active industry players within the venue naming rights space over the past 15 years. Having sat on both the buy and sell side, ESP has a unique set of capabilities and market insights within this segment of the sports industry. In the process, ESP executives have negotiated some of the most high profile deals in this space.

 

Additionally, ESP executives have been at the forefront of developing and implementing meaningful new products that help drive the sponsorship sales business for teams and venues.

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Team Services & Venue Naming Rights capabilities include:

 

• Feasibility Studies

• Valuation Analysis

• Structuring the Offer

• In-Market Sales Representation

• Market Comparables

• Development of Sales Positioning/Narrative

• Deal Negotiation

• Development of Sponsorship “Architecture”

• Sales Representation inclusive of Venue Naming Rights and Founding Partners

• Proposal Development

• Contract Negotiation

• Sales Strategy

• Sales Training for Internal Staff